MIMI TOKO

BRIDAL BOUTIQUE

Branding & Web Design

Mimi Toko is a Derby bridal boutique known for its warm, one-to-one experience. We refreshed the brand and website to shift the focus from dresses to the journey. Inspired by Rosie’s “something blue” tradition, we built a palette and story around that moment, creating a soft, elevated feel. The result puts the emotional experience at the center and makes every bride feel seen.